FROM SWITZERLAND
FOR PROFESSIONAL

Our story begins in 1955, in the basement of one of the typical courtyard houses in Milan.In those years Gustavo Soresina founded Sorel, a Start-up, that produces hairdryers and small electrical appliances on behalf of famous brands.

With the change of the markets, technologies and needs that customers required, the small company Sorel becomes, the Ligo Electric SA, thus starting production in the new plant in Ligornetto, Canton Ticino (CH).

In 1990, Ligo Electric SA founded its own brand, Valera, positioning itself immediately as a specialist in hair care appliances.Valera is recognized in the world thanks to the combination of tradition, innovation, quality, professionalism and design.

Swiss quality, tradition, innovation, professionalism and design.

TESTIMONIALS

“The Valera Nano 9200 is the only dryer that I have found in the USA which can produce the power I need while being light weight and compact. The Valera Nano 9200 travels with me every day in
my kit. I need a light weight dryer which can provide the power for being on set everyday. I work in Europe half of the time and have not been able to find a quality dryer in the USA until I started using the Valera Nano 9200. I travel everyday and do not want to be weighed down by heavy tools, but I also need for them to perform to the highest level. There is not another dryer I would want to use in the states. “
james-pecis-avatarJames Pecis, D+V Management
“Everyday I’m striving to master my craft and be the best I can be, aligning myself along the way with the best in the industry. I take pride in helping better my industry through education and raising the bar and so does Valera. I’ve traveled all around the world and have used just about every dryer out there. Pound for Pound the Valera Swiss Nano 9200 is hands down the best professional dryer on the market. Heat, power, and durability all rolled into an aesthetically pleasing modern dryer.”
joseph-dimaggio-instaJoseph Dimaggio, Master Session Artist - Davines North America
My experience with Valera has been an amazing one. When I worked at Ted Gibson Salon, two stylists recommended their blowdryer. I purchased it online at a great price for stylists. It came with a diffuser and two nozzle attachments! The power is great, and the cord has a swivel knob that prevents the cord from kinking and turning, you know how annoying that can be! To this day my wire is in tact! This blowdryer is great for me because I have smaller hands, I can maneuver it beautifully for an amazing blowout, every time.
courtney-nischan-instaCourtney Nischan, Editorial Master Stylist Hairroin Salon NYC
The Valera dryer is my favorite tool. It is lightweight which is important for me as I carry all my things to and from jobs daily, it is quiet which is important for being able to communicate with models and the team while still working, and it looks sleek!
eric-jamieson-instaEric Jamieson, Bridge Artists