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Valera’s expertise has always been based on a close collaboration with the professional hairdressing industry. We work together with renowned hair stylists in our product development. Every day, thousands of hair stylists around the world trust in the technological superiority of Valera® professional appliances to style and maintain their customers’ hair. Valera® designs professional haircare appliances to the highest standards of quality and reliability. They make hairstylists’ daily work easier and guarantee a respectful approach to the natural beauty of people’s hair and the environment.

Who Is VALERA

VALERA looks back on 60 years of experience in the production of haircare appliances. With its in-house manufacturing and in-house research & development it stands out from most of its competitors who have their appliances designed and manufactured in China. In its own factory in Ligornetto (Switzerland), VALERA designs, develops and manufactures all its hairdryers as well as the Swiss’X hair straightener range. VALERA consistently strives to not only keep production in Switzerland, but even to expand it.
Hairstyling tools – at VALERA we also call them haircare appliances, and with good reason. VALERA has been developing and producing appliances to dry and style hair for 60 years. The focal point and aim of our product development is healthy and cared-for hair – because styling can only make healthy hair more beautiful. Hairstyling with VALERA appliances is designed to be protective, even caring. A high standard we can be satisfied with. We care about you feeling great and looking good. With VALERA products you can be rest assured that you have made the right choice for your hair. We develop our products based on a sound scientific knowledge of hair and rely on working closely with hair specialists from university clinics, hairstylists from the professional association of hairdressers and cosmetics manufacturers.
What comes to mind when you think of Switzerland and the Swiss style of life? At VALERA we think of breathtaking nature, timeless beauty, subtle elegance and natural charm. Indulge yourself and discover the distinctive Swiss lifestyle by VALERA! As a traditional Swiss company, VALERA teaches the values of “Swissness”, tradition, quality and exclusivity with its new Beauty Image, 100% Swiss and typically Alpine. We shot our image photographs against the backdrop of the world famous Swiss Alpine destinations such as St. Moritz, Gstaad and Zermatt. Inspired by the eternal beauty of the Swiss Alps, VALERA conveys a self-image that does not chase fleeting fads, but instead marries elegance with tradition, trend with quality, design with technology. These are the Swiss values that distinguish VALERA products from the rest and perfectly reflect the Swiss hair specialist’s history since 1955.

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Testimonials

“The Valera Nano 9200 is the only dryer that I have found in the USA which can produce the power I need while being light weight and compact. The Valera Nano 9200 travels with me every day in
my kit. I need a light weight dryer which can provide the power for being on set everyday. I work in Europe half of the time and have not been able to find a quality dryer in the USA until I started using the Valera Nano 9200. I travel everyday and do not want to be weighed down by heavy tools, but I also need for them to perform to the highest level. There is not another dryer I would want to use in the states. “
james-pecis-avatarJames Pecis, D+V Management
“Everyday I’m striving to master my craft and be the best I can be, aligning myself along the way with the best in the industry. I take pride in helping better my industry through education and raising the bar and so does Valera. I’ve traveled all around the world and have used just about every dryer out there. Pound for Pound the Valera Swiss Nano 9200 is hands down the best professional dryer on the market. Heat, power, and durability all rolled into an aesthetically pleasing modern dryer.”
joseph-dimaggio-instaJoseph Dimaggio, Master Session Artist - Davines North America
My experience with Valera has been an amazing one. When I worked at Ted Gibson Salon, two stylists recommended their blowdryer. I purchased it online at a great price for stylists. It came with a diffuser and two nozzle attachments! The power is great, and the cord has a swivel knob that prevents the cord from kinking and turning, you know how annoying that can be! To this day my wire is in tact! This blowdryer is great for me because I have smaller hands, I can maneuver it beautifully for an amazing blowout, every time.
courtney-nischan-instaCourtney Nischan, Editorial Master Stylist Hairroin Salon NYC
The Valera dryer is my favorite tool. It is lightweight which is important for me as I carry all my things to and from jobs daily, it is quiet which is important for being able to communicate with models and the team while still working, and it looks sleek!
eric-jamieson-instaEric Jamieson, Bridge Artists